First Choice Baking

Crafting exceptional artisan breads, custom cakes, and delicious pastries with love and tradition since 1985. Every bite tells a story of quality, passion, and family heritage.

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About Our Bakery

First Choice Baking has been San Francisco's premier artisan bakery for over three decades. Founded in 1985 by master baker Margaret Sullivan, our family-owned bakery combines time-honored baking traditions with innovative techniques to create extraordinary baked goods.

We start each day at 4 AM, hand-kneading our signature sourdough bread using a starter that's been carefully maintained for 38 years. Our commitment to quality means we use only the finest organic flours, locally-sourced dairy, and seasonal ingredients from Bay Area farms.

From wedding cakes that become the centerpiece of your special day to our famous cinnamon rolls that have locals lining up every Sunday morning, every item that leaves our ovens represents our dedication to excellence and our passion for the craft of baking.

Today, Margaret's daughter Sarah leads our team of skilled bakers, ensuring that each generation continues to uphold the standards of quality, creativity, and customer service that have made First Choice Baking a beloved San Francisco institution.

Inside First Choice Baking kitchen with bakers at work

Our Specialties

Artisan bread loaves

Artisan Breads

Hand-crafted sourdough, whole grain, and specialty breads baked fresh daily using traditional methods and premium organic ingredients.

Custom wedding cake

Custom Wedding Cakes

Stunning custom wedding cakes designed to reflect your unique style. From elegant traditional designs to modern artistic creations, we bring your vision to life.

Fresh pastries and croissants

Fresh Pastries & Croissants

Buttery croissants, delicate Danish pastries, and seasonal fruit tarts made with French techniques and the finest European butter.

Birthday cake

Birthday & Special Occasion Cakes

Memorable celebration cakes for birthdays, anniversaries, and special events. Custom flavors, decorations, and themes available.

Corporate catering spread

Corporate Catering

Professional catering services for corporate events, meetings, and office celebrations. Fresh pastries, sandwiches, and dessert platters.

Gluten-free baked goods

Gluten-Free Options

Delicious gluten-free breads, cakes, and pastries that don't compromise on taste. Made in our dedicated gluten-free preparation area.

What Our Customers Say

James Mitchell

James Mitchell

★★★★★

"First Choice Baking created the most amazing wedding cake for our special day! Not only was it absolutely stunning, but every layer was incredibly delicious. Sarah worked with us to design exactly what we envisioned, and the entire process was seamless. Our guests are still talking about how incredible that cake was six months later!"

Emily Rodriguez

Emily Rodriguez

★★★★★

"I've been coming to First Choice Baking for over 10 years, and they never disappoint! Their sourdough bread is absolutely perfect - crispy crust, perfect tang, and that amazing chewy texture. I drive 30 minutes every Saturday just to get their fresh bread and croissants. It's worth every mile!"

Michael Chen

Michael Chen

★★★★★

"As someone with celiac disease, finding good gluten-free baked goods has always been a challenge. First Choice Baking changed that completely! Their gluten-free chocolate cake is better than most regular cakes I've tried. The staff is knowledgeable about cross-contamination, and I finally have a bakery I can trust completely."

Get In Touch

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